Today’s markets require well-produced, effective information and media delivery. LEVR Studios LLC specializes in the design, production and development of engaging 360º video and VR solutions that inspire, educates and drives the end-user to explore environments, investigate brands, attend events and activate communities.
How does it work?
To capture an environment or event in 360, we use an array of cameras to record in all directions. Specialized software is used to "stitch" the videos together and then uploaded to a website or installed on a given device. Once posted, the end user can experience playback by looking around or clicking and dragging the video in all directions. This can be done through a desktop or laptop, mobile device or head mounted display such as Gear VR, Google Cardboard or Oculus Rift.
Why 360º Video?
The early drivers for exploring 360º video revolved around the prospects for enhancing education by immersing the end-user in environments, situations and perspectives that would be otherwise impossible. Giving the user the ability to interact with the video and "look around" could provide you with valuable analytics and indicators about the content being consumed. 360º spherical video and VR provides a unique experience for audiences of all ages.
Where do you start?
360 video will become a preferred medium for engaging an end-user audience when interaction, immersion and environment are key factors. It is not the answer to all situations, nor should it always be applied in the same way you would approach traditional film. While the ability to simply capture the environment around you exists, the most effective approach may involve rethinking the way an environment is designed or how a story unfolds based on what your end-user chooses to focus on. Work with LEVR Studios to help you get started or execute your next VR production.